Fundamentals of Selling: Customers for Life through Service 13th Edition By Futrell, Charles (0077861019) (9780077861018)

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Fundamentals of Selling 13e trains readers on a detailed yet broad step by step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market leading textbook reflects what they do on sales calls with prospects and customers. The goal o..
Fundamentals of Selling 13e trains readers on a detailed yet broad step by step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process provide numerous examples of what should be in each step and show how the steps within the selling process interact with one another. Combined with up to date content and a strong ethical focus the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong practical focus that puts the customer first.

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