Public Relations: The Profession and the Practice 4th Edition By Lattimore, Dan (0073512052) (9780073512051)

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Coverage of global markets new technologies multiculturalism and the latest news about public relations in action make this dynamic text the cutting edge choice for public relations courses. In a personal and jargon free style this text presents and explains the fundamental tools of public relations..
Coverage of global markets new technologies multiculturalism and the latest news about public relations in action make this dynamic text the cutting edge choice for public relations courses. In a personal and jargon free style this text presents and explains the fundamental tools of public relations practice providing a multi disciplinary understanding of the emerging trends within the field with spotlights on people and issues of interest to students.

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