Mass Communication: Living in a Media World, 8th Edition (ISBN 9781544382999)

Mass Communication: Living in a Media World by Ralph E. Hanson offers a lively, comprehensive, and contemporary introduction to how media shape culture, politics, economics, and society. The 8th Edition continues Hanson’s tradition of blending strong academic foundations with engaging storytelling, real examples, and a visually rich learning experience.

Product Details

• Title: Mass Communication: Living in a Media World
• Edition: 8th Edition
• Author: Ralph E. Hanson
• ISBN-13: 9781544382999
• Format: Paperback
• Price: $89.99
• Availability: In Stock | Free Shipping

About This Book

This textbook helps students understand how media industries work, how media influence audiences, and how communication technologies continue to evolve. With an emphasis on critical thinking and media literacy, Hanson guides readers through journalism, entertainment media, advertising, public relations, digital platforms, and the shifting global media landscape.

The 8th Edition features updates on social media, misinformation, global communication trends, streaming platforms, audience behavior, and new research shaping the modern media environment.

Key Features

• Engaging Writing Style: Conversational tone that keeps students interested.
• Current Media Examples: Covers today’s digital platforms, influencers, streaming, and global news trends.
• Strong Media Literacy Focus: Helps students evaluate media messages and understand persuasion.
• Integrated Visual Learning: Rich images, charts, and design elements throughout.
• Updated for the Digital Age: Includes online media ecosystems, data analytics, and modern communication challenges.

Topics Covered

1. Foundations of Mass Communication
2. Media Effects and Communication Theory
3. Print, Broadcast, and Digital Media Industries
4. Social Media and Online Platforms
5. Journalism, Ethics, and News Production
6. Advertising and Public Relations
7. Global Media, Culture, and Politics
8. Media Literacy and Critical Consumption

Who This Book Is For

• Communication and media studies students
• Journalism and public relations programs
• Digital media and marketing courses
• Instructors teaching mass communication fundamentals
• Readers seeking a modern introduction to media’s role in society

Why Buy from BooksGoat?

• Free Shipping on all US orders
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• Perfect for classroom adoption

Final Call – Order Now

Mass Communication: Living in a Media World remains a top choice for understanding today’s rapidly evolving media landscape. Order your copies today with free shipping.