Behavior Modification: What It Is and How To Do It (11th Edition)

By Garry Martin & Joseph J. Pear

Behavior Modification: What It Is and How To Do It, Eleventh Edition is the most widely used and authoritative introduction to applied behavior analysis (ABA). Renowned for its clarity and practical orientation, this text teaches readers how to systematically assess, design, implement, and evaluate behavior change programs grounded in scientific principles.

The 11th Edition reflects current best practices in behavior analysis, with updated real-world examples and expanded coverage of ethical considerations. It is used extensively across psychology, education, counseling, healthcare, and human services programs.

What This Book Does

This textbook provides a step-by-step framework for understanding and applying behavior modification techniques. Readers learn how to measure behavior, identify controlling variables, design effective interventions, and evaluate outcomes using data-driven decision making.

Key Features of the 11th Edition

• Clear explanations of core principles of applied behavior analysis
• Practical guidelines for designing and evaluating behavior change programs
• Real-world examples from clinical, educational, and community settings
• Strong emphasis on ethical practice and professional responsibility
• Exercises and case studies to reinforce applied learning

Who Should Use This Book?

• Undergraduate and graduate psychology students
• Applied behavior analysis (ABA) students and trainees
• Educators and special education professionals
• Clinical psychologists, counselors, and therapists
• Human services and healthcare professionals

The gold-standard introduction to behavior change and applied behavior analysis.
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