- Type: Paperback Book.
- Publisher: Cambridge University Press
- Language : English
Trustworthy Online Controlled Experiments, 1st Edition (ISBN 9781108724265)
Trustworthy Online Controlled Experiments by Ron Kohavi is a definitive, practical guide to designing, running, and interpreting online A/B tests and large-scale digital experiments. Used widely across tech companies, product teams, and data science organizations, this book offers the methodological rigor and real-world insight needed to run experiments that lead to reliable, actionable decisions.
Product Details
- Title: Trustworthy Online Controlled Experiments
- Edition: 1st Edition
- Author: Ron Kohavi
- ISBN-13: 9781108724265
- Format: Paperback
- Price: $21.99
- Minimum Order: 5 Copies
- Availability: In Stock | Free Shipping
About This Book
This book explains the full lifecycle of online experiments, from planning and randomization to measuring impact, analyzing statistical outcomes, and avoiding common pitfalls. It blends academic foundations with industry best practices from major tech organizations, making it essential reading for anyone working with digital products and data-driven decision making.
Key Features
- End-to-End Experimentation Framework: Covers hypothesis creation, sample sizing, execution, and trustworthy interpretation.
- Real Industry Case Studies: Examples from large-scale experiments at leading tech companies.
- Practical Guidance: How to handle novelty effects, guardrail metrics, false positives, biased samples, and experiment ramp-up.
- Statistical Foundations: A clear explanation of statistical validity, test design, power, and data quality.
- Common Pitfalls: Tools to detect flawed experiments, platform issues, and misleading results.
Topics Covered
- Principles of Online Controlled Experiments
- Designing Effective A/B Tests
- Randomization and Traffic Allocation
- Measuring Effects and Metrics Selection
- Statistical Significance and Power
- Building Trustworthy Experimentation Systems
- Diagnosing and Fixing Experiment Quality Issues
- Interpreting Results for Product and Business Impact
Who This Book Is For
- Data scientists and analysts
- Product managers and UX researchers
- Software engineers and experimentation platform teams
- Business and growth strategists
- Students in analytics, statistics, or digital product development
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Final Call – Order Now
Trustworthy Online Controlled Experiments is an essential resource for mastering A/B testing and building a rigorous experimentation culture. Order your minimum of 5 copies today with free shipping.
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