Public Relations *US PAPERBACK* 2nd Ed. Engagement Conversation Influence Transparency Trust by Tom Kelleher - {9780190925093}

Public Relations *US PAPERBACK* 2nd Ed. Engagement Conversation Influence Transparency Trust by Tom Kelleher - {9780190925093}

  • Condition: Brand New.
  • Author: Tom Kelleher
  • ISBN13: 9780190925093
  • ISBN10: 0190925094
  • Type: Paperback Book.

By: Tom Kelleher Availability: In Stock Condition: Brand New.

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Descriptions

This contemporary textbook delves into the ever-evolving world of public relations, emphasizing the strategic communication strategies used to build strong relationships between organizations and their publics. Kelleher's engaging writing style and focus on digital trends, including the rise of social media, make it a valuable resource for students and practitioners alike.

Key strengths of the book include:

  • Ethical Foundations: It emphasizes responsible communication practices and the importance of ethical conduct.
  • Digital Savvy: It explores how social media, mobile communication, and other digital tools can be leveraged in public relations efforts.
  • Relationship-Building Focus: It highlights the crucial role of trust and understanding in building effective relationships with stakeholders.
  • Real-World Applications: It provides practical examples and case studies to illustrate key concepts and demonstrate their application.
  • Engaging Format: It includes learning outcomes, chapter summaries, discussion questions, and online resources to enhance learning.

Content Overview:

  • Part I: Foundations: Introduces the core principles and models of public relations, laying the groundwork for understanding the field.
  • Part II: Planning and Implementation: Explores the strategic communication process, from research and planning to developing strategies and communication tactics.
  • Part III: Communication Channels: Discusses various communication channels, such as writing, social media, and media relations, and how to effectively use them.
  • Part IV: Measurement and Evaluation: Explains how to measure the effectiveness of public relations campaigns and assess their impact.
  • Part V: Special Topics: Covers specialized areas like global public relations, crisis communication, and career paths in the field.

New in the Second Edition:

  • Updated content: Incorporates the latest developments in social media and other digital trends.
  • Expanded coverage: Provides deeper insights into ethical considerations and crisis communication strategies.
  • Fresh case studies: Includes new case studies and examples to illustrate key concepts in real-world contexts.