Public Relations, 2nd Edition (ISBN 9780190925093)

Public Relations, 2nd Edition by Tom Kelleher provides an accessible, contemporary, and engaging introduction to the modern field of public relations. Combining foundational theory with real-world applications, this edition explores how PR professionals build relationships, communicate strategically, and manage reputation across traditional and digital platforms.

Product Details

• Title: Public Relations
• Edition: 2nd Edition
• Author: Tom Kelleher
• ISBN-13: 9780190925093
• Format: Paperback
• Price: $69.99
• Availability: In Stock | Free Shipping

About This Book

This text examines public relations through a research-based, strategic lens, showing how organizations build trust and communicate effectively with diverse stakeholders. Kelleher incorporates case studies, ethical considerations, and digital media trends to give students a realistic understanding of modern PR practice.

The 2nd Edition strengthens its coverage of social media, analytics, integrated communication, and global PR challenges, making it ideal for courses that bridge theory with hands-on professional expectations.

Key Features

• Strategic Communication Framework: Clear explanation of how PR fits into organizational goals.
• Digital Media Integration: Analysis of social networks, online communities, and digital influence.
• Real Case Studies: Contemporary PR examples across industries and sectors.
• Ethics and Professionalism: Strong emphasis on integrity and responsible PR practice.
• Global Perspective: Addresses cultural differences, international PR, and worldwide communication issues.

Topics Covered

1. Foundations and History of Public Relations
2. Strategic Planning and Research
3. Messaging, Storytelling, and Media Relations
4. Digital and Social Media Strategy
5. Stakeholder and Crisis Communication
6. Evaluation, Metrics, and Analytics
7. Ethics, Diversity, and Global PR Practice

Who This Book Is For

• Public relations and communication students
• Marketing and media studies programs
• Corporate communication teams
• Professionals seeking an up-to-date PR framework
• Instructors teaching PR fundamentals or strategy

Why Buy from BooksGoat?

• Free Shipping on all US orders
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Final Call – Order Now

Public Relations, 2nd Edition provides a modern, strategy-driven foundation in PR concepts and practice. Order your copies today with free shipping.