Behavior Modification: What It Is and How To Do It (11th Edition)

By Garry Martin & Joseph J. Pear

Behavior Modification: What It Is and How To Do It, Eleventh Edition is the most widely used and authoritative introduction to applied behavior analysis (ABA). Renowned for its clarity and practical orientation, this text teaches readers how to systematically assess, design, implement, and evaluate behavior change programs grounded in scientific principles.

The 11th Edition reflects current best practices in behavior analysis, with updated real-world examples and expanded coverage of ethical considerations. It is used extensively across psychology, education, counseling, healthcare, and human services programs.

What This Book Does

This textbook provides a step-by-step framework for understanding and applying behavior modification techniques. Readers learn how to measure behavior, identify controlling variables, design effective interventions, and evaluate outcomes using data-driven decision making.

Key Features of the 11th Edition

• Clear explanations of core principles of applied behavior analysis
• Practical guidelines for designing and evaluating behavior change programs
• Real-world examples from clinical, educational, and community settings
• Strong emphasis on ethical practice and professional responsibility
• Exercises and case studies to reinforce applied learning

Who Should Use This Book?

• Undergraduate and graduate psychology students
• Applied behavior analysis (ABA) students and trainees
• Educators and special education professionals
• Clinical psychologists, counselors, and therapists
• Human services and healthcare professionals

Why It’s Essential

• Gold-standard introduction to behavior modification and ABA
• Highly practical, step-by-step instructional approach
• Emphasizes ethical, data-driven behavior change
• Widely adopted across academic and professional programs

The definitive guide to understanding and applying behavior change principles.
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Product Details

• ISBN-13: 9780815366546
• Edition: 11th
• Authors: Garry Martin; Joseph J. Pear
• Format: Paperback
• Condition: New
• Availability: In Stock

Why Buy from BooksGoat?

• Competitive academic pricing
• Free shipping on all eligible orders
• New, quality-controlled inventory
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Table of Contents (Highlights)

• Foundations of Behavior Modification and ABA
• Behavioral Measurement and Assessment
• Reinforcement, Punishment, and Extinction
• Shaping, Chaining, and Prompting
• Functional Assessment and Intervention Plans
• Generalization and Maintenance
• Program Evaluation and Ethical Issues

FAQs

• Is this book suitable for beginners in behavior analysis or psychology?
  Yes, it is written as a clear and accessible introduction, making it suitable for beginners while still providing depth for advanced learners.
• Is this book widely used in Applied Behavior Analysis (ABA) programs?
  Yes, it is one of the most widely adopted textbooks in ABA programs, psychology departments, and related professional training courses worldwide.
• Does this edition cover ethical considerations in behavior modification?
  Yes, the 11th Edition includes expanded coverage of ethical practice, professional responsibility, and responsible application of behavior modification techniques.