Marketing Health Services, 4th Edition (ISBN 9781640551558)

Marketing Health Services, 4th Edition is the leading resource for understanding and applying marketing principles in the healthcare industry. This updated edition explores the unique challenges of marketing in health services, from patient engagement and communication strategies to branding, digital outreach, and ethical considerations. It provides healthcare administrators, public health professionals, and students with the tools needed to design, implement, and evaluate effective marketing programs in hospitals, clinics, and other healthcare organizations.

Product Details

• Title: Marketing Health Services
• Edition: 4th
• Publisher: Health Administration Press
• ISBN-13: 9781640551558
• Format: Paperback
• Pages: 400+
• Dimensions: 7 x 10 inches
• Price: $59.99
• Availability: In Stock | Free shipping on all orders

At BooksGoat, we provide the official Marketing Health Services, 4th Edition at the best value. Plus, complete our health services quiz: score 75% or higher and unlock an extra 5% discount.

Key Features of This Book

• Healthcare-Specific Marketing: Explains how traditional marketing principles apply to healthcare services.
• Patient Engagement: Focuses on strategies for improving communication and building trust with patients.
• Digital & Social Media: Covers modern tools such as social platforms, websites, and online reviews in healthcare marketing.
• Practical Applications: Case studies and examples from hospitals, clinics, and health systems.
• Updated 4th Edition: Reflects current healthcare challenges, reforms, and digital trends.

Table of Contents Highlights

1. Introduction to Health Services Marketing
2. Consumer Behavior in Healthcare
3. Market Research and Analysis
4. Strategic Marketing in Healthcare
5. Branding and Positioning Health Services
6. Digital Media, Social Engagement, and Online Reviews
7. Marketing Ethics and Regulation in Healthcare
8. Case Studies and Applications

Who Should Buy This Book?

• Healthcare administrators and managers seeking to improve patient outreach.
• Public health professionals designing communication strategies.
• Students in healthcare administration, marketing, or public health programs.
• Clinics, hospitals, and health systems developing marketing campaigns.

Why Choose BooksGoat?

• Best Price: $59.99 vs higher prices elsewhere
• Free Shipping: On all orders
• Exclusive Quiz Discount: Score 75%+ and save 5%
• Eco-Friendly Packaging: Every order shipped sustainably

FAQs

What makes this book unique?

It focuses specifically on the application of marketing principles within the healthcare industry, with real-world examples and strategies.

Does it cover digital marketing?

Yes, it includes digital platforms, social media strategies, and online reputation management in healthcare.

Is it suitable for students?

Yes, it is widely used in healthcare administration and public health degree programs.

Who publishes this edition?

Health Administration Press, a leading publisher in healthcare management education.

Final Call – Buy Now

Marketing Health Services, 4th Edition is the definitive resource for healthcare marketing strategies and patient engagement. Order today from BooksGoat for just $59.99. Free shipping and quiz discount available.