Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (6th Edition)

By Charles Marsh, David W. Guth & Bonnie Poovey Short

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, Sixth Edition, is a leading textbook on professional communication across digital and traditional media platforms. Published by Routledge, this widely adopted resource provides practical instruction on crafting persuasive, audience-focused messages for public relations, advertising, marketing, and corporate communication.

The 6th Edition integrates updated examples from social media, digital campaigns, content marketing, and multimedia storytelling. It emphasizes strategic thinking, ethical communication, brand consistency, and measurable impact across communication channels.

What This Book Does

This book equips students and professionals with the skills to write effectively for press releases, advertising copy, social media content, speeches, multimedia scripts, and strategic campaigns.

Key Features of the 6th Edition

• Comprehensive coverage of PR and advertising writing
• Integration of digital and multimedia platforms
• Focus on audience analysis and strategic messaging
• Real-world campaign examples and case studies
• Emphasis on ethics and measurable communication outcomes

Who Should Use This Book?

• Public relations students
• Advertising and marketing majors
• Corporate communication professionals
• Media and journalism students
• Communication faculty and trainers

Why It’s Essential

• Industry-standard PR and advertising writing textbook
• Bridges theory with practical execution
• Prepares students for multimedia communication careers
• Widely adopted in communication and media programs

A comprehensive guide to strategic multimedia communication.
Order today from BooksGoat and elevate your professional writing skills.

Product Details

• ISBN-13: 9781032461069
• Edition: 6th
• Authors: Charles Marsh; David W. Guth; Bonnie Poovey Short
• Publisher: Routledge
• Format: Paperback
• Condition: New
• Availability: In Stock
• Price: $— (Free Shipping)

Table of Contents (Highlights)

• Foundations of Strategic Writing
• Public Relations Writing Techniques
• Advertising Copy and Brand Messaging
• Social Media and Digital Content Strategy
• Multimedia and Integrated Campaigns
• Ethics and Professional Standards

FAQs

• Is this suitable for PR and advertising courses?
  Yes. It is widely adopted in communication and media programs.
• Does it cover digital and social media writing?
  Yes. The 6th Edition integrates multimedia and digital platforms.
• Is it practical or theory-focused?
  It balances strategic theory with hands-on writing applications.